Rachel Ham
Building brands that work — for people who work alone. From pet treats to AI education, every business line started with the same question: "Does this actually help?"
Why I Built UKIUKI
In 2012, I met a rescued cat named TBE. While searching for better food for her, I realized something frustrating: I couldn't find treats that met my standards.
So I made my own. That single decision — born out of love for one cat — became UKIUKI.
Over the years, I've worn every hat a solo entrepreneur can wear. I've done the planning, the marketing, the operations, the customer support — all of it, alone. That experience taught me something no business school could:
The hardest part of running a business isn't working hard. It's knowing what to work on.
That's why UKIUKI exists the way it does today.
Pet treats — made with single ingredients, because simplicity beats complexity.
Hospital marketing — strategy-first, because execution without direction is just expensive failure.
AI education — teaches people to sell smarter, because the world doesn't need another AI course. It needs results.
Every business line I've built comes from the same place: real problems I've faced, solved with systems that actually work.
I'm not building the biggest company. I'm building the most useful one.
The TBE Story
Searching for truly clean, additive-free food for TBE, I realized it barely existed. Ingredient labels were vague — "poultry by-products," "meat meal," "animal fat." Legal, but impossible to trust.
I wanted food where you could see exactly what was inside, without needing to decode a label. That's why I chose freeze-drying — chicken looks like chicken, salmon looks like salmon.
No guessing. No hiding. Just real food.
TBE changed my life. And she became the reason UKIUKI exists.
Principles I Build By
Let's Build Something
That Actually Works.
Whether you're an investor, partner, or fellow entrepreneur — I'd love to connect.