From a Single Idea.
To Three Global Markets.
Since 2013, UKIUKI Co., Ltd. has grown from one product and one belief into a multi-industry company operating across Korea, the US, Japan, and Southeast Asia.
Built on Belief. Grown Through Action.
UKIUKI didn't start with a business plan or venture funding. It started with a rescued cat named TBE — and a founder who couldn't find treats good enough for her.
In 2013, that frustration became a brand. Hand-crafted, single-ingredient, freeze-dried cat treats — made in-house in Korea with zero compromise on quality.
Over 13 years, UKIUKI expanded beyond pet products into medical institution marketing and AI-powered education for small business owners — always keeping the same founding principle: build things that actually work, for people who actually need them.
Today, UKIUKI Co., Ltd. operates three business lines across multiple countries — serving customers, patients, and entrepreneurs with the same care we put into our very first product.
What Drives Us
Every business line is designed to scale — and built to last. Whether it's a freeze-dried treat, a hospital campaign, or an AI curriculum, we apply the same standard:
Does it actually deliver results for the people who use it?
If the answer isn't yes, we don't ship it.
What We Stand For
Results Over Aesthetics
Quality Without Shortcuts
Korean Craft, Global Ambition
People Before Technology
Simplicity in Complexity
Long-Term Thinking
13 Years of Building
Company Founded
ETBE Retail established. First freeze-dried cat treats manufactured in Korea, inspired by our rescued cat TBE.
ISO Certification & Venture Status
Obtained ISO 9001 certification. Selected as a certified Venture Company.
First Product Launch & Certifications
Launched UKIUKI Chicken — our first product. Certified as Woman-Owned Business. ISO 14001 obtained. Vendor agreements with veterinary clinics.
Product Expansion & National Award
Launched Cat Towel, Cat Grass, and Carpet Scratchers. Received Director General's Prize — Best Venture & Start-Up Awards. Entered China market.
Japan & Singapore Launch
Launched on Rakuten (Japan) and Q100 (Singapore). Established Japan branch via OKTA. Export conferences and IR presentations.
U.S. Market Entry
Launched on Amazon US and eBay. Attended SuperZoo and CatCon in the United States. Exhibited at COEX International Cat Industry Fair.
Global Acceleration
Attended Select USA Summit (Washington, D.C.) and Interpets Tokyo. Launched on Alibaba and Shopee. Visited Amazon HQ (Seattle). Featured in ModernCat Magazine (Canada). Exported to Russia.
European Expansion & "Kind Company"
Launched on Amazon EU. Exported to Poland and Taiwan. Selected as a "Kind Company" by the Ministry of SMEs and Startups. Ceremony attended by Minister Park Young-sun and Naver CEO Han Seong-sook.
Media & New Channels
Featured on Arirang TV (U.S. broadcast). Began Coupang Rocket Delivery sales. Launched on PChome Taiwan. Attended Petconomy Fair (Chongqing, China).
Select USA Summit
Participated in Select USA Summit (Washington, D.C.) for U.S. market acceleration.
Corporate Rebrand
Company name officially changed from ETBE to UKIUKI — unifying the brand identity globally.
SuperZoo & Academia
Attended SuperZoo (Las Vegas). Guest lecturer and mentor at multiple universities.
Incorporation & Global Portal
UKIUKI Co., Ltd. (Korea) incorporated. "AI That Sells" course officially launched. Corporate portal launched at ukiukibiz.com. U.S. entity in progress.
Three Markets. One Standard.
AI That Sells
Hospital Marketing
UKIUKI Pet
We Don't Follow Trends.
We Build Systems.
Interested in working with UKIUKI? Whether you're a partner, investor, or customer — we'd love to hear from you.